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Consumer Brain-Computer Interface Headband BrainLink Pro Launches: Attention Training Market Meets Hardware Revolution

NeuroSky China released the BrainLink Pro consumer BCI headband featuring a dry electrode array and on-device AI chip, supporting real-time attention monitoring, meditation guidance, and fatigue alerts, priced at $299 with over 80,000 first-day pre-orders.

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On May 14, 2028, Shenzhen brain-computer interface company NeuroSky China unveiled the BrainLink Pro consumer BCI headband. Priced at $299, this device features a 32-channel dry electrode array and a proprietary NeuroCore M2 on-device AI chip, capable of real-time prefrontal EEG signal acquisition without conductive gel.

BrainLink Pro offers three core functions: real-time attention monitoring and training, meditation state guidance, and EEG-based fatigue and emotional alert systems. The device connects to a smartphone app via Bluetooth, with all EEG data processed locally on the NeuroCore M2 chip—no cloud upload required.

NeuroSky China CEO Tan Hongkui said BrainLink Pro targets "knowledge workers and students who need prolonged focus." During a three-month beta test, users who trained with BrainLink Pro improved their sustained focus duration by an average of 23%.

First-day pre-orders exceeded 80,000 units, surpassing the company's expectations. IDG Capital partner Li Xiaojun commented: "The consumer BCI market has long lacked a truly usable product. BrainLink Pro's technical specifications and pricing are reasonable—it could open this market."

However, the accuracy of consumer EEG devices remains contentious. Zhejiang University biomedical engineering professor Zheng Xiaoxiang noted that while dry electrode solutions are convenient, signal quality is significantly inferior to wet electrodes. "How much valid information a 32-channel dry electrode array can actually capture in real-world use requires independent verification."

BrainLink Pro is expected to ship in mid-June. NeuroSky China plans to release a developer kit in the second half of the year, opening raw EEG data interfaces for third-party developers to build applications on BrainLink Pro.